Whirlpool and KitchenAid were sharing and endcap to spotlight their 5-door refrigerator designs.
Both products were dressed with branded graphics, so it was important for the design to complement both brands – not clash, compete with or favor one over the other.
Since the display was temporary, the solution had to utilize budget-friendly materials and be easy to move, but still be eye-catching from a distance.
Multiple layers, metallic ink, and a high-gloss finish upped the impact.